NON-ALC
Content & Brand Strategy
Functional, non-alcoholic spirits designed with the belief
that life should be sipped slowly.
Thriving at the intersection of creative and marketing—Eloise shaped
go-to-market plans, crafting launch campaigns, and leading copywriters,
and designers, bridging the gap between growth and brand.
BRAND
STRATEGY
Kola Fashioned Non-Alcoholic Canned Cocktail
Spearheaded the launch of five innovative Non-Alc products, crafting digital and go-to-market strategies while shaping brand voice for web,
overseeing designers, curating email campaigns, and leading all
social media storytelling.
ORGANIC
Aplós Organic Social Media
Oversaw strategy, content planning, community, and production for
organic social, across Instagram, TikTok, Facebook, and LinkedIn.
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Generated over 800,000 organic views in 6 months
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Achieved 350%+ growth in TikTok impressions
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Grew Instagram community to 30,000
PAID
Ease Non-Alcoholic Spirit Infused with Mushrooms
Contributed to Creative Paid process. Spearheaded storytelling, and wrote all copy for ads, including the launch of Ease, crafting compelling headlines and body copy, while collaborating on visual design and concept development.
CREATIVE
DIRECTION
Aplós in The Hamptons. Summer Merch Launch
Led Creative Direction for a four-product Summer Capsule Collection, guiding external creative partners from briefing to execution. Oversaw on-location shoot and managed organic and brand storytelling, utilizing assets throughout the summer to highlight Hamptons activations and wholesale initiatives.